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This is a tracking code to understand who visits your website and recreate a similar audience to which you can advertise. a Facebook pixel. How to insert the pixel into the site? Just go to the official resource and follow all the steps: it involves inserting a string of code into the site. Don't you personally take care of these steps? Leave it to your agency or whoever takes care of the site.
Remember, however, that the presence of the tracking pixel is Email Data decisive for having truly effective advertising on Facebook . How to open a Facebook page: the guide To create a company Fan Page you must register with a personal profile and then go to facebook.com/pages/create. This is the starting point to start your adventure with a tool designed to get the most out of it.

Then there is one of the essential steps for the future of your online reality: you must choose the type of page based on the activity performed. Here is a concrete example. How to create a business Facebook page Choose your Facebook page. As you can see from the screenshot there is a good variety, you can create a Fan Page for your company while remaining faithful to the type of business you propose.
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