For more information, please refer to the Technical SEO Guide article

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*Reference: Technical SEO Guide (Basic Edition) 10. Learn about content strategy, creation, optimization, and promotion While technical SEO helps search engines crawl and index your website more effectively, understanding content helps improve user experience, time on site, links, and more. Keyword-driven content strategies are a thing of the past. Since Hummingbird and RankBrain, content must be created with the user first. However, just publishing content does not guarantee that users will find it. Content requires optimization by adding context to help search engines understand how to categorize it. A promotional strategy to support the content is also important. SEO alone is not enough. The contributions of other marketing channels (e.g. social media, email) will also influence the success or failure of that content.

Adopt a link building strategy Link building is probably one of the first things you learn when studying SEO. It's also one of the areas where there's a lot of questionable advice. The key to Belgium Phone Number Data successful link building is the quality of links, not the quantity. This requires good reporting and relationship building. Relationships are very important in link building. I was asked to contribute " How To Write A Perfect Guest Post Pitch (We Asked 84 Editors) " to PointVisible. As a result, we were able to obtain excellent backlinks to Search Engine Journal. If you are a beginner, please refer to the e-book we created called " Link Building for Beginners ". For more information, check out our advanced link building guide .



Don't become a checklist believer. Avoid being so focused on following checklist items that you become inflexible or oblivious to the fact that routine tasks no longer make sense. Search engines are constantly changing. The ability to respond to this is required, and following only the items on the checklist means blindly following the to-do list. Over time, the items on your to-do list become outdated and no longer compatible with new updates. As a result, being a checklist believer will have a negative impact on your website's performance. Instead, have an open mind and a results-oriented mindset.