Analyze the performance in terms of click rate and conversion rate after about one to two months. Only then decide whether you really want to pause the old text ads. The new expanded text ads don't always immediately work better than the old standard text ads: so in my opinion that's a myth. We saw both with one of our customers: old text ads working much better. But also a lot of potential thanks to the expanded text ads. Depending on performance, we continued to keep the old text ads active. Comic image: Big Win Conclusion What are your experiences with the best practice tips? Are they myth or truth for you.
I'm excited to hear what you have to say about this and look forward to your own Special Data best practice tips.What does the AIDA principle say and why should you use the marketing model for your work? Do you think this just takes up a lot of unnecessary time that you don't have and is of no use anyway? In this article you will find out specifically where the AIDA formula is used and how you can use it for your online marketing. AIDA formula in diagram Contents What is the AIDA principle? Freed from Desire? Use rational and emotional reasons! Application of the AIDA formula in practice Example 1: Example.
Apply the AIDA formula: How to use the principle for your site! What else you should know about the AIDA formula: Vampire effect at AIDA The extended AIDA principle: AIDA-S Criticism of the AIDA model: Is the “old principle” really still important? Important questions for checking your site according to the AIDA principle Consideration: I-AIDA formula for online marketing? What is the AIDA principle? The most well-known model in marketing is AIDA. In 1898, Elmar Lewis developed the formula to give salespeople a kind of guide to the different phases of a sales conversation. Each letter of the term stands for – you guessed it – a single word and refers in its entirety to a simple principle of advertising effectiveness.