People need social interaction when shopping.

mamunur568k

Especially when the overall growth rate of traditional ecommerce in Southeast Asia is slowing down, live streaming ecommerce dominated by content traffic is gaining momentum in Southeast Asia. Not long ago, on November , Rizal Edy Halim, a professor at the School of Economics and Business at the University of Indonesia, said when talking about the ban on TikTok Shop, Why is TikTok Shop more popular than other ecommerce platforms? This That’s why social shopping is growing. A Southeast Asian ecommerce practitioner also told Xiaguang News, The rapid growth of TikTok Shop in Southeast Asia is essentially determined by order volume and sales figures.


Content ecommerce just meets the needs of human nature, integr Armenia WhatsApp Number ating social media and content platforms The traffic empowers online shopping, and ultimately achieves explosion of orders for sellers. Then more and more ecommerce practitioners in Southeast Asia are entering the live broadcast ecommerce track, which has become a trend of change in ecommerce in Southeast Asia. Prior to this, in addition to the dark horse TikTok, Shopee, Lazada, and Indonesian local ecommerce platform Tokopedia have all entered the live broadcast track.





According to data from Omise, the annual growth rate of Southeast Asian live streaming ecommerce GMV will reach  in , and the market size of Southeast Asian live streaming ecommerce is expected to reach US billion in In the future, as the live broadcast ecommerce supply chain improves, its growth will become more prominent. With TikTok ecommerce determined to return to Indonesia, the direction of competition among Southeast Asian ecommerce giants has also changed.